A century ago, artists played an important role in the formation of the National Park Service. Looking forward, Joshua Tree Art Innovation Laboratory aims to restore this role within the modern park service. Moving beyond making art for parks, JT Lab explores ways that the creative community can work with NPS to support our national parks. Using Joshua Tree National Park and Mojave National Preserve as testing grounds, JT Lab explores new roles that arts professionals and arts students can play in helping NPS pursue its mission of preservation and engagement. It enlists artists not solely as image-makers, but as creative thinkers, problem-solvers, and communicators who are highly skilled at tapping into contemporary culture, generating new ideas, and engaging the public in fresh and innovative ways.